New distillery creates award-winning products and labels

The vision

Consisting of a botanical-rich New American gin, a flawless vodka, and a particularly unique spiced citrus vodka, the Garden Club brand was created as the flagship clear spirit line for WanderFolk Spirits. The team worked incredibly hard to create the perfect visual representation of the magic liquid filling each bottle of the Garden Club line up. The theme was “Victorian Psychedelia,” paying homage to their town’s historic architecture and rich history, while also evoking quite a bit of whimsy. Excited about the final designs but knowing the complexities that lie ahead, the WanderFolk team just needed to find a printer that could execute the vision. They approached MCC and it resulted in a perfect partnership.

The solution

The labels were printed flexo on an uncoated material, making it a challenge to achieve the bright colors, as well as the foil adhesion. The technical team at MCC worked tirelessly to ensure all elements came together successfully. They did a die blank trial with a tactile gloss to make sure that everything would apply correctly once finished. The result were stunning, one-of-a-kind labels to launch into the market.