Ovant - Grace, Verve & Royal

A key part of the design process was collaborating with Finnish artist Reeta Ek, to create three unique artworks to act as visual interpretations of the sensory experience of drinking Ovant. A representative colour was chosen for each of the 5 main botanicals in each distillation. These three colour matrices then acted as the basis for each artwork. Abstract forms and colours combine to represent the complex ways the botanicals interplay: to be interpreted differently, on each sip, and by each drinker. A colour key is present on the side of the label to further guide your expectation of flavour and aroma in relation to the art.