HeaderImage_Case_Paradise Gin

Paradise Rum Brings the Beach Alive with Labels for Debut Range

HeaderImage_Case_Paradise Gin
Learn how we helped start-up distillery Paradise Rum develop a unique set of labels for their debut spirits range, featuring our Pearlescent Patterned Paper, Naseby Ice Varnish, and a glossy high build embellishment to evoke the feeling of paradise.

We printed a high build screen over the two palm trees to give the label extra textural appeal. This premium embellishment uses a silk screen process to provide a tactile effect to key design areas that sits above the label surface. The high build effect provided a contrasting opaque glossiness to the palm trees against the glistening background.

The labels were printed using our digital printing technology. Digital printing is ideal for short runs as no printing plates are required, therefore reducing preparation costs. The ink used in Digital Offset is semi-opaque, which allows for bright and vibrant colors. This is especially noticeable on absorbent papers such as the Pearlescent Patterned Paper.

Result

The result is a stunningly unique series of labels that really “let the fun begin”. The inclusion of the Naseby Ice Varnish gives the spirits range a superior edge and transports the consumer straight to a tropical paradise. 

We heard great things about Allen and Hally Labels, and we have not been disappointed in our decision to work with them. Thank you to the team for bringing our label design to life and helping our new brand stand out. Their expertise, service and high attention to detail have all been excellent. We love our labels!

Chris Clyne, Managing Director

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