Premiumization for Cascade Moon by embossed-glass-look
For the launch of its new "Cascade Moon Limited Edition no.1 whisky", Cascade Hollow Distilling Co wanted to create a unique bottle of its kind on the market.
The idea was to not only focus on the label, but also on the bottle. A unique shape of the bottle, combined with a unique design would definetely stand out on the shelve. This combination to achieve a premium look-and-feel just asked for the use of MCC's unique Transparent Resin label.
This type of Resin label creates an effect of customized embossed glass. On two sides of the bottle, there's the letters of "Cascade Moon" as transparent Resin labels, while the other two sides have a wrap around label.
Both our team and the customer were happy with this artistic label. You cannot look at this bottle without wanting to touch the label and the bottle.
The collaboration between The Spearhead Group Inc, and MCC made it possible for this product to really stand out on the crowded shelve.
The design of this whisky bottle is the result of the collaboration between The Spearhead Group Inc. and its customer Cascade Hollow Distilling Co, Diageo