Specialty ink captures playful side of brand refresh
The Pawn Wine Co. wanted to reinvigorate the direction of the El Desperado packaging, and the team at MCC had the perfect solution. We moved away from the original lenticular design to the thermal label which 'blooms' to indicate the ideal drinking temperature. For a wine that doesn't take itself too seriously, this packaging solution has an approachable, yet sophisticated edge which the everyday wine lover has embraced."
Tom Keelan, Co-Founder & Winemaker, The Pawn Wine Co.