Textured Varnish Adds Depth to the Moksha Jungle
Craft Spirits Labeling from A to Z magazine
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The design brief for this product was to visually bring the Indian jungle to life on a label. This involved collaborating with illustrator Victoria Garcia to create an evocative jungle scene which organically wraps around the bottle. This features key characters such as a tiger, a sambar deer and tropical plants and botanicals.
The main shape of the label is inspired by an Indian doorway, and uses a combination of large typography, Hindi script and custom icons/illustrations to create a modern yet ornate design.
Label Information
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Producer - NV & Co. Distilling Limited
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Label - Moksha - Spice of India Gin
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Designer - Charlotte Sowman from Libby & Ben
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Photographer - Simeon Patience, The Collective Force. Styling by Sam van Kan.
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Printing - Digital
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Substrate - Silver Metallised, Glassine
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Embellishments - Matt Texture Varnish, Matt High Build
