Cases
Textured Varnish Adds Depth to the Moksha Jungle
A tiger among gins, Moksha is the spirit for free spirits. Inspired by India but crafted in Aotearoa, the Moksha brand needed to embody the vibrancy and energy of India in a contemporary, fresh and bold way.
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The design brief for this product was to visually bring the Indian jungle to life on a label. This involved collaborating with illustrator Victoria Garcia to create an evocative jungle scene which organically wraps around the bottle. This features key characters such as a tiger, a sambar deer and tropical plants and botanicals.
The main shape of the label is inspired by an Indian doorway, and uses a combination of large typography, Hindi script and custom icons/illustrations to create a modern yet ornate design.
Label Information
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Producer – NV & Co. Distilling Limited
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Label – Moksha – Spice of India Gin
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Designer – Charlotte Sowman from Libby & Ben
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Photographer – Simeon Patience, The Collective Force. Styling by Sam van Kan.
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Printing – Digital
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Substrate – Silver Metallised, Glassine
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Embellishments – Matt Texture Varnish, Matt High Build