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Veteran’s Vodka has a New Retro-Americana Flare

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American Thunder Distilling is proudly founded and owned by a military veteran, dedicated to staying true to his Texan roots. Along with his team of other veterans, they are successfully using micro-distillation technology, pure Texas artesian water, and advanced carbon filtration to produce an ultra-smooth vodka everyone can enjoy.
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Experiencing some challenges with their current supplier, the team at American Thunder reached out to MCC. American Thunder takes pride in their craftsmanship and turned to MCC to help achieve the flare they were lacking.

The team at MCC evaluated their current design and offered suggestions on the best approach. The final labels printed flexo on a premium material, and finished with foil stamping, raised tactile varnish, and a flash of vibrant colors. The label expresses elegant, retro, Americana culture which resonates with their Austin, Texas based distillery.

When American Thunder began to develop their company’s branding, they knew they wanted to apply the same level of care and craftsmanship to their labeling, as they do to our fine hand-crafted, small batch spirits. American Thunder not only believes in quality craftmanship in their distilled spirits, but also providing quality support in the community. The distillery donates 5% of all net profits to help support our military veterans and their families.

As a Veteran owned and operated business, it was important to know that we could work with a company who could produce the level of quality and intricacy into our designs, that could not only be seen, but actually felt by our customers. The treatments and finishes of our labels received with MCC’s capabilities, really made the craftsmanship come to life and resonates strongly with our veteran staff, customers, and our retail partners.

MCC helped us capture that spirit and their team was there to help guide us through the multiple nuances of our label design and processes to help fully capture our brands spirit and company ethos. Semper Fi!

- Kendall Harter, Marine Corps Veteran, Founder, American Thunder Distilling Company

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