Labels with well-executed embossing can increase the perceived value of products and increase sales.
Our technical teams can help guide you on where to position embossing on a label for maximum impact. We find that embossing, coupled with special high intensity spot gloss varnish or foil stamping, delivers a dramatic look that grabs the consumer’s attention. Once the product is noticed and handled, the tactile appeal of embossing helps create a higher perceived value.
Our facilities are well-equipped to handle multiple embossing processes, each to achieve a unique look:
- Flatbed emboss
- Rotary emboss
- Micro emboss
- Tactile element
- Perceived luxury
- High-end look