Great for seasonal marketing campaigns, photochromic ink is a playful way for consumers to engage with your label.
The color shifting ink is activated by UV light (typically sunlight), allowing your customer to view the packaging change first-hand.
Photochromic ink can be applied via flexo, silk screen and offset printing presses. It creates a unique experience for customers, and offers the potential to increase brand loyalty and for repeat sales.
- Creative brand differentiation
- Way to interact with customers
- Increase brand loyalty