At MCC, we believe a label doesn’t just identify your product. It represents your brand, tells a story to your customers, and demonstrates what your company stands for. That’s why we put so much thought and care into every facet of our business.

Labeled with Care

We care about our people and local communities. 
Making a global impact begins with how we treat each of our 14,000+ employees.
We care about the planet and your success. 
No matter where you are in your sustainability journey, MCC is here. We help you take steps—large or small — to reach your goals.
We care about solving problems through innovation. 
Our in-house R&amp;D team continually develops offerings to support you in our journey — from improving the recyclability of plastic and glass containers to integrating more post-consumer recycled content.
We care about doing better for future generations. 
As a market leader, MCC strives to be a responsible global citizen working toward a circular economy.

Our Sustainability Anthem

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For years to come, it will be our personal mission to offer our partners and clients products and solutions that meet the highest possible standards on an ecological, social, and humanitarian level.

Dr. Stijn Billiet, Global Director Sustainability at MCC

Our approach to sustainability is inter-woven through every facet of our business. With an eye toward fostering growth and improvement in all we do, our sustainability efforts proudly focus on three main pillars:

Through a combination of human resources and governance efforts, we aim for sustainable employment through good health and well-being, education, and gender equality.

Our People

MCC’s product portfolio is just the start. We also have the capabilities, expertise, and desire to help you address unique product needs through customer solutions. 

Our Products

As a global leader, we are constantly working toward a circular economy. Our long-term target is to reach net-zero carbon emissions across the value chain by 2050. 

Our Plants

Our commitment toward sustainability is fueled by strong partner collaboration. Below you will meet some of our dedicated partners and discover how they help us to create shared value and move closer to a circular economy.

Collaborative Partnerships

<h2>Vertical integration</h2>
Our vertical integration in pressure sensitive allows us to run thinner substrates, with adhesives that pass APR and EPBP criteria to wash off the container in the case of PET. In this case, MCC delivered a RecycLabel® PSL that enables the label to be fully removed from the bottle in the washing process, without any contamination of the PET flakes. A result that helps the cleaning brand towards their goal of 100% recyclable packaging.
Besides this innovation, we are continuously exploring ways of utilizing greater post-consumer recycled material content in our label materials. We have crystallizable, and removable shrink sleeve solutions, as well as heat transfer and ink technologies that are great options for refillable and reuse containers.
Thanks to facilities in North America (Elkton, Kentucky) and Europe (Heiligenstadt, Germany), we are able to provide these solutions globally.

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Recyclable Adhesive Helps Brand Gain Market Share

With the recent paper mill closure announcements as a potential trigger, you may be wondering, concerned about, or even convinced to change materials that are part of your product’s packaging.
There is no denying that paper materials are dwindling in supply, but luckily there are alternative solutions to paper liners, such as PET (polyethylene terephthalate) liners, to consider.
<h4>1. Paper mills are closing, which contributes to the dwindling global paper supply.</h4>
We could stop right here because this is significant. Less paper. Less access. Shrinking capacity. It hasn’t been simply due to mills closing recently, the paper supply has been dwindling since at least 1997.
Prior to the ‘perfect storm’ of the Pixelle mill closing, think about how other major events affected our supply chains. Texas froze over in 2021 which put a major halt on manufacturing. When Amazon and ecommerce in general rose from the brick-and-mortar ashes (too dramatic?), more boxes (made of paper/fibers) were shipped globally and individually than ever before. The COVID-19 pandemic didn&#8217;t just affect our appliance deliveries, it hit the paper supply chain as well.
<h4>2. PET liners have an improved impact on sustainability.</h4>
PET liners are recyclable and some come directly from recycled content. Beyond the liners, PET facestocks can actually be comprised of 100% PCR (post-consumer recycled) content.
Are you familiar with downgauging? It’s intuitive in that it’s the reduction of the gauge (thickness) of the film. Thinner labels = more labels per roll = decreased carbon footprint (transportation) = a good segue into cost savings…
<h4>3. PET liners could be more cost effective in the long run.</h4>
With any shortages, the supply and demand model trends toward raised costs. So while paper prices have risen significantly, PET liner costs remain steady.
By investing in more sustainable, practical materials, you’re future-proofing your business and ensuring you’re not out of luck or spending significantly higher costs in later years when the supply becomes obsolete.
<h4>4. Material durability is stronger with PET liners.</h4>
You may not have to worry about wet conditions wherever your product is stored, but it doesn’t hurt to think about factors that could wear and tear on your label. Exposure to moisture, a spill, etc. could deteriorate a paper liner, but a PET liner can withstand those elements more easily.
<h4>5. Better label application exists with PET liners.</h4>
Durability, speed, and cleanliness are all pros for PET. Since PET labels can withstand more/are more durable, we can achieve higher production speeds. For example, beer bottles dispense at speeds of 650 bottles/minute or higher, which essentially requires PET liners; paper liners are more likely to break at higher speeds. Furthermore, PET liners are produced and applied with less dust than paper creates so adhesives are kept clear of contamination.
<h4>Is the question ‘why NOT consider PET liners’ then?</h4>
Of course, with any change in material comes implications like application equipment costs, production line training, and other operational effects. Having the full picture will allow you to make the most informed decisions.
Work with your internal packaging experts and external partners to make the material decisions that are best for your sustainability, profitability, and consumer-conscious goals.

5 Reasons to Move from Paper to PET Liners

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MCC Verstraete is a global supplier of premium IML label solutions.

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