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In today’s fast-paced market, ensuring the durability and performance of product labels is more critical than ever. As industries evolve and consumer demands grow, businesses face increasingly complex labelling challenges. MCC has positioned itself at the forefront of label innovation, thanks to its state-of-the-art laboratory in Christchurch, which offers specialised testing and research services across multiple industries.
MCC’s lab conducts rigorous material testing, quality control, and performance evaluations to ensure that labels meet high standards. These tests are essential for overcoming unique challenges like difficult application surfaces, extreme environmental conditions, or complex supply chains. With a focus on international standards such as FINAT and ISO, the lab offers a broad range of testing services that support the needs of diverse sectors.
Key Testing Capabilities and Trends
- Material Identification: Analyses label face stocks and constructions to determine the best fit for specific uses.
- Adhesion and Application Testing: Measures bond strength and performance on application machines, ensuring labels adhere properly and remain secure.
- Moisture Resistance and Thermal Performance: Evaluates how well labels perform in cold, wet, and high-humidity environments, with specialised tests like the Ice Bucket and Cobb tests for industries like wine and beverages.
- Environmental Stability: Tests for UV resistance, freezer durability, and compostability to meet various environmental demands.
- Chemical Resistance: Assesses label resilience against oils, acids, and hazardous materials.
- Transportation Simulation: Measures the effects of road transport on label performance, ensuring labels remain intact throughout the supply chain.
By offering tailored evaluations and leveraging advanced testing methods, MCC ensures that its clients’ labels are optimised for durability, safety, and performance. The emphasis on innovation and thorough quality control positions MCC as a leader in solving labelling challenges across industries.