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Lisa McGuigan is the fourth generation of the famous Hunter Valley winemaking family, following in the footsteps of her father Brian, grandfather Perc and great-grandfather Owen. Creative, entrepreneurial, and ambitious – Lisa is not only passionate about what is inside the bottle but takes pride in delivering packaging that challenges the status quo.
Lisa’s Velvet Rose label commands attention with its striking renaissance-inspired design. The deep crimson stock combined with the dramatic silver sword provides an elegant contrast which is uniquely Lisa McGuigan. The overall design successfully merges old-world heraldic imagery with modern graphic sensibilities, creating a label that defies typical rosé packaging conventions.
What makes this label particularly distinctive is how it subverts traditional rosé wine design cues. Instead of the usual soft, feminine motifs often associated with rosé, this label opts for bold, powerful imagery that suggests confidence and distinction. The result is a compelling design that stands out dramatically on a shelf while maintaining a premium market positioning.
Label details:
- Producer – Lisa McGuigan Wines
- Varietal – Rose
- Region – Hunter Valley, NSW
- Photographer – Mel Cordon
- Printing – Digital
- Substrate – B&D Velvet Crimson Flocked Marquee
- Embellishments – Silver Foil