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Drawing inspiration from the craftsmanship tale of the Loaded Barrel, which celebrates the meticulous artistry and rich history of traditional barrel-making, the goal was to encapsulate the essence of mixology alchemy. The use of watercolour artwork for the background creates a captivating visual experience, with delicate brushstrokes and vibrant hues evoking a sense of artistry and uniqueness
Complemented by custom die-cutting and textured Bright White Felt paper, this design approach juxtaposes handcrafted aesthetics with clean, sharp, and bold typography in vibrant foiling, exuding both confidence and modernity for the brand. Carefully selected colour variants further complement the flavour profile, creating a cohesive and visually appealing presentation.
Label details:
- Producer – Loaded Barrel Distillery
- Varietal – Whisky Range
- Region – Victoria
- Designer – Natasha Pandji
- Photographer – Mel Cordon
- Printing – Digital
- Substrate – Bright White Felt
- Embellishments – Foil, Embossing