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Moppity Vineyards’ Lock & Key range, the humble entry point to a portfolio peaking with the flagship Escalier, embodies the Australian story of finding opportunity within adversity. The Lock & Key label draws inspiration from Jason Brown’s convict ancestors of the First and Second Fleets, emerging from chains to build a future, mirroring the nation’s evolution.
The label artfully unites the story and the wine through embossed keys stylised as vineyard rows, symbolising opportunity, and a keyhole representing both incarceration and freedom, with golden vineyard hills beyond promising a bright future.
Crafted on Artisan rPlus material with gold foil and sculptured embossing, the label features a textured, minimalist design that underscores Moppity’s commitment to quality and accessibility, effectively bridging its modest origins with its flagship achievements.
Label details:
- Producer – Moppity Vineyards
- Region – Tumbarumba, ACT
- Designer – Matias Harina
- Photographer – Simon Hughes
- Printing – Digital
- Substrate – Artisan rPlus
- Embellishments – Gold Foil, Sculpture Emboss / Deboss