Cases
Robust Freezer-Grade Labels Empower Our Cow’s Business Growth
Our Cow, a subscription-based meat delivery service in Northern NSW, faced challenges ensuring their labels could withstand cold and high-moisture environments. With operations spanning vacuum-sealed packaging and chilled transportation, they needed a durable solution to protect their growing brand and support operational efficiency.
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Solution:
MCC provided a tailored labelling solution using Direct Thermal synthetic material paired with a proprietary cold-temperature adhesive, SQRO07. This combination ensured label durability, enhanced readability, and consistent performance across their production processes.
Process Overview:
Key steps in the implementation included:
- Material Selection: Synthetic Direct Thermal material designed for chilled and frozen environments replaced less durable paper labels.
- Adhesive Matching: SQRO07 adhesive ensured strong initial tack on damp or frosted surfaces, providing secure adhesion.
- Printing Technology:
- Digital Printing: Used for initial short runs, offering vibrant and consistent colours.
- Flexographic Printing: Transitioned to handle larger production volumes with high efficiency and precise colour matching.
- Design Features: The labels incorporated gloss varnish on branding elements for added protection and visual appeal.
Result:
The new labelling solution delivered:
- Enhanced durability in extreme conditions, maintaining brand integrity.
- Superior performance across all stages of the production and distribution process.
- Cost-effective scalability, supporting the growth of Our Cow’s operations.
As a result, Our Cow continues to thrive, delivering quality meat products to households nationwide. Their robust labels reflect their commitment to excellence, even during challenging times, fostering customer loyalty and community support.