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In the competitive wine market, labels must deliver both striking visual appeal and flawless performance under various conditions. At MCC, specialised testing processes ensure that wine labels not only look exceptional but also withstand the challenges they face—whether it’s the ice bucket at a restaurant, refrigeration at home, or transportation across the country.
MCC offers advanced testing specifically designed for the wine industry to assess label durability and performance. Our lab uses internationally recognised testing standards (FINAT and ISO) alongside proprietary methods to ensure the highest quality. Here are three critical tests we perform for wine labels:
Ice Bucket Test:
Essential for white and sparkling wines, this test simulates how labels perform when submerged in ice water. It checks for bubbling, tunneling, and water penetration, ensuring labels remain intact and visually appealing even in chilled environments.
Transportation Simulation Test:
Using a custom-built vibration machine, we replicate the road shipping process, subjecting cases of wine to vibrations and temperature fluctuations. This test evaluates label durability, checking for scuffing, abrasion, and ink removal, helping ensure labels arrive undamaged.
Cobb Test:
This industry-standard moisture absorption test is crucial for labels exposed to moisture, such as those stored in retail chillers or refrigerators. It measures how much water a paper label absorbs, ensuring the label’s ability to resist moisture and remain functional.
Together, these tests offer a comprehensive view of how wine labels will perform across the supply chain. By rigorously testing materials, MCC ensures that wine brands are represented at their best—both in appearance and functionality.