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I know what you’re thinking. “If I hear the words ‘supply chain’ one more time…” There seems to be so much industry coverage and finger pointing on the topic, yet hardly any viable solutions proposed. In the fast-paced world of Consumer Packaged Goods (CPG) companies, ensuring supply chain security is a critical imperative, with your packaging strategy at the forefront. After all, no label? No launch.
The Critical Link: Packaging and Raw Materials
Packaging is the bridge that connects CPG companies with their raw material suppliers. In the realm of CPG, the selection of packaging materials is a strategic decision that has far-reaching implications for supply chain security. By focusing on the packaging strategy, companies can ensure that their suppliers have reliable access to the necessary raw materials, contributing to a more secure supply chain.
And that’s where MCC comes in.
Benefits of a Strategic Packaging Sourcing Approach
1. Enhance Supply Chain Reliability
Find packaging suppliers who have established and diversified supply chains for raw materials. This diversification mitigates the risk of supply disruptions due to unforeseen circumstances. As one of the largest label converters on this planet, our customers leverage MCC’s buying power and material resiliency. TL; DR = Get to market faster.
2. Create Business Continuity
If you’re dealing with high volumes, you know, billions of labels, as confident as we are in delivering your finished product on-time and in full, we completely understand the necessity of a back-up plan. Our global footprint holds with it 100+ plants so the likelihood of having to go outside of MCC’s own facilities is extremely low, but we work with you on building that plan, even if it includes a competing converter.
3. Improve Cost Efficiency
A well-thought-out packaging strategy can lead to cost savings by optimizing the use of packaging materials, reducing waste, and improving transportation efficiency. This, in turn, can lead to cost-effective sourcing of raw materials. We are working with CPG brands like Colgate-Palmolive and Coca Cola as we speak to ensure continuous improvement in the label production process from concept to commercialization.
4. Adhere to Sustainability Regulations and Other Compliance
CPG companies can align their packaging strategy with sustainability goals, sourcing eco-friendly packaging materials that meet regulatory standards. This ensures compliance while reducing the risk of legal and reputational issues. At MCC, we take sustainability very seriously.
5. Safeguard Product Protection and Authenticity
Packaging can serve as a barrier to protect products from contamination, tampering, or counterfeiting. This not only safeguards product integrity but also enhances supply chain security by reducing the risk of fraudulent activities. The last thing we want is for an imposter brand to steal your customers and/or provide a subpar product experience than what they’re accustomed to.
6. Achieve Brand Differentiation
You need to stand out on the shelf. Whether through tactile materials, eye-popping embellishments, promotional labels, or other design enhancements, our Graphics Optimization Team exists to bring your artwork to life.
A strategic packaging sourcing approach, focused on suppliers with reliable access to raw materials (hint, hint), is a pivotal element of supply chain security. By ensuring packaging materials are sourced efficiently, sustainably, and reliably, CPG companies can not only protect their products but also fortify their supply chain, ensuring the continuous flow of goods to meet consumer demands.
Get in touch with a label expert who can help you future proof your product lines.