Margot & Tita Chooses Digital Printing to Conquer the World of Fragrances
Margot & Tita is a French fragrance brand which stands for nature and simplicity versus luxury and sophistication. They believe perfume is like clothing, it goes along with your style and mood. Each fragrance expresses something different, and these expressions correspond to different occasions, desires, styles, and activities. The collection was created in a way that allows each and every client to create her/his own fragrance by mixing multiple perfumes. When seeing the fragrance labels, you immediately experience what the fragrance stands for.
Labels needed for Margot & Tita’s new launch
Margot & Tita’s fragrances are available online and in department, duty free, drug and perfume stores. As a fast-growing business, Margot & Tita’s team contacted MCC to create 70,000 labels spread over 7 SKU’s, within 7 days for their launch in one of the largest beauty & drug stores in Poland.
Digital printing for speed to market
MCC Europe used digital printing to deliver the speed to market and volume of pressure sensitive labels needed for this project. By using digital printing, MCC was not only able to deliver the labels on time, but also had possibility to add embellishments at a decent cost. On the contrary of what’s mostly expected, digital is more cost-effective for smaller volumes.
A premium look
As a result, MCC used a silver material with a shiny lamination to provide a premium look on the body mist bottles. This gave the scented body mist bottles a luxury appearance, setting them up for success to conquer the Poland consumer market!
Luckily we could count on MCC as a reliable and professional partner to go fast to market in 7 days.
Julie Schoell, Founder at Margot & Tita