Motley Cru

Deejay Wines redesigned their labels with an emphasis on brand identity and shelf presence for expansion into retail. A simple, but striking label with bold block colour to pop off a shelf.

Image of Motley Cru



They took the concept one step further with the Prosecco and had some fun substituting the color for glitter. The glitter referencing the rock and roll, joy, fun and party vibes of Prosecco. Not to mention the bubbles in the bottle.

Label Information

  • Producer – Deejay Wines

  • Varietal(s) – Prosecco

  • Region – King Valley, North East Victoria

  • Printing – Conventional

  • Paper – Tintoretto Gesso

  • Embellishments – Miraval 5412 Cosmic Silver – Meark Speckle