Pur&quilibre – 0% pesticides, 100% respect

Vinovalie is a cooperative cellar in the South-West which vinifies and markets, in more than 43 countries, wine from 3 appellations (Cahors, Fronton, Gaillac). It has 315 winegrowers, 160 employees, 15 estates and castles.

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Vinovalie unveils Pur&quilibre, a new range labeled Zero Pesticide Residue, IGP Comté Tolosan.

As part of its BIOVALIE 2025 strategy, Vinovalie unveils its first range labeled Zero Pesticide Residue (ZRP), concretizing the work of its winegrowers accompanied by the Vinovalie R&D teams and its commitment within the new fields collective. This private label, created in 2018 on the initiative of the Nouveaux Champs collective (group of producers concerned with the well-being of the environment and farmers), to which Vinovalie adheres, is subject to compliance with strict specifications, and controlled by an external body.

From the vine to the bottle, Pur&quilibre advocates respect for the ecology of the plant, practices in favor of sustainable development and respect for the environment. A balance for biodiversity and nature. A balance for our wines, our winegrowers, our practices and our know-how.

  • Producer/Brand –  Vinovalie | Pur&quilibre

  • Region – South West

  • Printing – HP Digital

  • Embellishments – Curved gilding, Matt varnish

  • Paper – Cane Fiber Paper White

To dress the bottles in its range, the winery opted for a paper made from 95% sugar cane fibers and 5% hemp and flax fibers. The bias for a certain sobriety in terms of embellishments serves a design that honors plants and living things, symbols of the cellar’s sustainable commitment.