Shrink Sleeve Label for a highly appreciated seasonal product

In a year as unique as 2020, Birra FORST wanted to create something special that reminded us of their magical Christmas atmosphere. So they created, thanks to the shrink sleeve with metallic gold, a limited edition Christmas label, with six different subjects representing the enchanted world of their Christmas Forest, dedicating the product exclusively to the e-commerce channel.

Image of Shrink Sleeve Label for a highly appreciated seasonal product



Visual impact

The brand wanted to create a product with a high visual impact, in small quantities for special occasions, such as international sponsorships, and large-scale events, which develops particularly innovative packaging with an aesthetic impact. To achieve that they trusted MCC Lucca, Italy to guide them in their experience with shrink sleeves, a solution never adopted by the company before, but the best for this occasion.

A company first

Since this was a first shink sleeve label packaging project, MCC Italian team made sure to offer the customer the necessary technical assistance, such as the implementation of rapid prototyping samples, and the possibility of confirming their decision to use metallic inks such as gold, which is the typical color of Christmas. The choice to use digital printing allowed them to obtain a rapid time to market, as well as six different designs in small quantities.

The challenge in this case was the desire of the brand to continue to be close to their customers, even in such a difficult situation as the Covid-19 pandemic, with a packaging specially created for Christmas. They wanted to bring Christmas Forst to Italian homes, and they did it well.

We were very satisfied with the performance of this edition. The product was appreciated to such an extent that in a short time it was sold out in our online shop.”