Stand out with Wood

Budweiser Harvest Reserve features a label made from real birch wood delivering a premium yet natural look.

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69% of global consumers believe increased wealth or income is important in creating a feeling of well-being or wellness. This results in a growing trend for craft beers and spirits with tailored, premium packaging.

Anheuser-Busch InBev approached Multi-Color Corporation with a challenge to develop a super-premium yet natural-looking packaging. The answer was real birch wood. With a rustic texture and foil embellishments combined with a pressure sensitive pendent label this package exudes quality.