Twelfth Hour Dry Gin

The brief to designer Mark Tongs was something fresh and upmarket, a clear uncluttered label that would appeal to people and stand out on the shelf.

Image of Twelfth Hour Dry Gin



The focus was the hero botanical and brand name, while providing the necessary legal info which Mark has captured using design elements such as spot uv and foils.  The label is clean, clear and unique which is critical to brand growth strategy to ensure customers see it as a premium product among so many others on the shelf. 

Label Information

  • Producer – Twelfth Hour Distillery Ltd

  • Designer – Mark Tongs

  • Photos provided by Twelfth Hour Distillery Ltd

  • Varietal(s) – Dry Gin

  • Region – New Zealand

  • Printing – Digital

  • Paper – Sabrage Ice Glassine

  • Embellishments – Gold Foil and High build