Vintage release for Elsewhen Applejack

Rough Hands produces premium barrel-aged New Zealand apple brandy, exploring the traditions and future of a nearly forgotten style. The ELSEWHEN range is the timeless embodiment of these rich possibilities. They are launching Applejack into another dimension, where robots lovingly hand make our spirits while we all enjoy a life of leisure.

Image of Vintage release for Elsewhen Applejack



The packaging needed to convey the rarity of the limited vintage releases, while providing a sense of luxury, creating a timeless curiosity. The design had to beautifully capture their playful vision of the future seen through the past. Rough Hands wanted an artefact of whimsy that provided a tactile component for the holder.

Label Information

  • Producer – Rough Hands

  • Designer – Long Story Short

  • Varietal(s) – Applejack, Singularity, Anomaly

  • Printing – Digital

  • Paper – Heavy Metal

  • Embellishments – Emboss

  • Photos provided by Rough Hands