Vitafusion improves recyclability with a deseaming adhesive

Vitafusion™ searched for a label manufacturer that could deliver a sustainable solution for their PET Containers.

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America’s #1 Gummy Vitamin Brand, Vitafusion™ MultiVites 150-count vitamin container from Church & Dwight is the first in market solution for vitamins to use Sun Chemical SunLam™ deseaming adhesive on shrink sleeve labels to improve the recyclability of PET containers. A specialized seam adhesive is applied to the shrink sleeve during printing and converting. This adhesive is designed to release its bond when exposed to a mild caustic solution in the whole bottle washing recycling process.

Some benefits of a shrink sleeve utilizing deseaming adhesive:

  • Improves the recyclability of PET containers
  • Reduces misidentification of PET containers during sorting
  • Reduces opportunities for contamination in recovered PET flake
  • Recognized by the APR for Responsible Innovation